Based in Austin, Texas, Juico Bowley is a videographer, editor and photographer , as well as an FAA-certified commercial drone pilot. His work centers on combat sports, fitness and the people behind them: fight nights, instructionals and gym promos, alongside music videos and brand work. Whether a piece is built to hype up the audience or to inspire, he shapes every part of it, from composition and color, to pacing, music and sound design.